For educational institutions looking to recruit more international students, agents are invaluable partners to have. However, attracting the right agents to work with can sometimes be challenging. In this week’s Marketing Monday article, we explore five effective strategies to help your school catch the attention of top international agents.

1. Optimise your website 

Your website is the first thing potential agents see, so it should showcase the best of your school’s offerings and achievements in a clear, visually appealing manner. You might also want to create a dedicated section specifically for agents, providing them with easily accessible resources, such as marketing materials, commission structures, and contact information.

2. Share content on social media

Establish a strong presence on platforms like LinkedIn, Instagram and Facebook, where you regularly share content that resonates with international agents. Highlight your school’s courses, student success stories, and campus life, and remember to actively engage with agents by responding to comments and enquiries promptly.

3. Utilise email marketing 

Targeted email campaigns can be an effective way of reaching out to agents directly. Develop a compelling email marketing strategy that demonstrates your school’s unique selling points and the benefits of partnering with you. Segment your email lists based on factors such as location, areas of expertise, or industry preferences, ensuring your messaging is tailored and relevant.

4. Host online events

Organising informative webinars or virtual events helps position your school as a thought leader in the international education field. Invite industry experts, current agents, or alumni to share their experiences and insights. These events offer opportunities for forming connections with potential agents.

5. Create engaging visual content

Capture the attention of agents by investing in high-quality videos, infographics, and other engaging visuals to advertise your school. By sharing these across your website, social media channels, and third-party platforms like Schools & Agents you’ll make a lasting impression.

These five strategies will greatly increase your visibility among international agent partners. Don’t miss out on the opportunity to expand your school’s global reach – contact Schools & Agents today to take the first step.

Written by Stephanie Clark